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Module 3: The Loyalty Toolset
Introduction
Welcome to Module 3: The Loyalty Toolset! In order to achieve what's required of a loyalty program to be successful, you're going to need a great toolset! But what does that mean? If you set out to build a robust, mature loyalty system in your mobile game, what might you expect to need and support as a part of that?
In this module, we'll discuss loyalty hubs, loyalty economies and the engine that supports them, and loyalty status programs. We'll also cover some best practices around how to introduce your players to loyalty, as well as discuss the synergies of combining your direct purchase and loyalty initiatives. Along the way, we'll discuss how playAWARDS can help.
Let's get started and be better together!
Introduction to Loyalty Hubs
Loyalty Hubs or Loyalty Centers are where your members go for all things loyalty in your app, including shopping and redeeming rewards, seeing their tier status and understanding their tier benefits, managing their account, and more.
In this article, we'll introduce each one of these concepts.
Introduction to Loyalty Economies
For loyalty programs to work, you'll need a great loyalty economy design. Your loyalty economy is the math behind how much your players get for their effort. The real magic (loyalty lift) of loyalty programs lies in getting the economy right.
In this article, you'll get an introduction to both rewards and status programs. You'll learn the first principles and basic rules for creating value from both your rewards and your status loyalty programs. Finally, you'll learn what components a system must have to successfully operate your rewards and status loyalty economies. Click below to get started.
Introduction to Loyalty Status Programs
Loyalty Status Programs are a subset of Loyalty Programs that "tier" loyalty members up as they become more loyal and valuable to the company. Members get more benefits and access, and in exchange increase their LTV to keep their status. When used effectively, status programs can bring a lot of value to your loyalty program and company, increasing member LTV 25-50%.
In this article, we'll talk about what makes status programs work, teach you how your mobile game can take advantage of some of the industry's best thinking, cover some examples of companies doing it right, and more.
Introducing Players to Loyalty
A First Time User Experience, or FTUE, is how you introduce your players to your loyalty program. This is critical to the awareness and success of the program.
In this article, we'll introduce the concept of FTUEs as well as some benchmarks for measuring success and best practices for optimization.
Loyalty Programs and Off-Platform Purchase
Combining your direct purchase platform with your loyalty program website can bring a lot of synergy. In this article, we'll discuss that synergy, as well as the typical capabilities needed for a successful direct purchase/loyalty website and some of the first principles to being successful with your direct purchase strategy ...as well as and how playAWARDS can help.