Home / Module 4: Driving Key Metrics With Loyalty
Module 4: Driving Key Metrics With Loyalty
Introduction
Module 4 is all about driving key metrics. In this module, we will discuss loyalty lift from rewards programs, loyalty lift from status programs, deep integration and loyalty liveops, in-app benefit rewards vs. partner rewards, and lastly, a word about authentication.
By the end of the module, you should feel comfortable with how YOU can build and leverage a loyalty program in your app to drive value.
Let's get started and be better together!
Loyalty Lift from Rewards Program
In this article, we'll cover the value the rewards programs provide. We'll start with some high-level stats regarding loyalty programs in general. We'll cover how to create a valuable rewards program, including getting the basics right, merchandising and personalization, partner vs. owned rewards, creating chase, and more.
Loyalty Lift from Status Programs
In this article, we'll discuss how you can create a status program that creates value for your app. We'll cover getting the basics right, the two motivations, real-life examples, and more.
Deep Integration & Loyalty Liveops
It doesn't stop there. In this article, we'll talk about deep integration and loyalty liveops, two interconnected concepts that take your loyalty program in your app to the next level.
In-app Benefit Rewards vs. Partner Rewards
In this article, we'll break down the differences between in-app benefit rewards vs. partner rewards. We'll talk about the growing trend of using partner roles, the value to doing them, but also some of the pitfalls. We'll discuss what you should be thinking about as you build out an owned reward strategy, including reinvestment rate.
Getting Sign-ups
Getting your players authenticated and "known" is critical. In this article, we'll cover why this matters, how you can improve your authentication rate, and how playAWARDS can help.