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Module 2: Loyalty 101
Welcome!
In this module, you will learn the basic factors, considerations and practices that drive "loyalty lift." You'll learn how to design a successful loyalty program. You'll learn that by focusing on creating a compelling value proposition and ensuring ease of use and accessibility, you can build a program that not only attracts players but keeps them engaged with your app. By incorporating personalization, continuous engagement, and clear communication, you can differentiate your program from those that fail to deliver real value. In doing so, you'll foster stronger relationships with your players, enhance loyalty, and drive loyalty lift.
In this article, we will discuss the key considerations and best practices of successful loyalty programs, including both customer value proposition and ease of use.
Successful Loyalty Programs: Key Considerations and Best Practices
This article looks at what successful programs do differently compared to those that fail. Understanding these distinctions can help you avoid common pitfalls and ensure that your program provides what we at playAWARDS like to refer to as "loyalty lift."
What Successful Loyalty Programs Do (That Unsuccessful Ones Do Not)?
