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Module 5: Wrapping Up
New Trends in Loyalty
Just like any industry, the loyalty program industry is evolving rapidly to keep up with changing consumer expectations, technological advancements, and market dynamics. For example, the past couple of decades have brought the digitization and personalization of loyalty.
In this article, we'll cover some latest trends in the field of loyalty programs, including loyalty programs as umbrella brands, artificial intelligence in loyalty, gamification, and more.
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Conclusion
In this playBOOK, we introduced the basic concepts of loyalty. We talked about what successful loyalty programs do (and unsuccessful ones don't do). We introduced the basic products, features, and mechanics of the loyalty toolset, including loyalty hubs, loyalty economies, and more. We talked about the various ways in which loyalty programs drive value for the companies they serve, including lift from rewards, lift from status, liveops and more. Finally, we covered some of the upcoming trends in loyalty, such as AI, personalization, and gamification.
We hope you have found value from this playbook. We know there's a lot of information and a lot you may feel you need to do to build and maintain a successful, value-driving loyalty program. But always remember, you never have to do it alone. playAWARDS is here to be your trusted partner, and together, we are better.