home / rewards partners / case studies
Case Studies
Rewards Partners
Our partners love being a part of the playAWARDS network.
Hear what some of them have to say.
Norwegian Cruise Line
The Norwegian Cruise Line Partnership was reestablished in January of 2023. Norwegian Cruise Line is a very engaged partner who participates in Sweepstakes, Giveaways, Cross Promotions and high value comp cruise inventory that is placed in the reward store every quarter. We have recently enhanced our API integration to include cancellations to make the reward cancellation process more seamless for our players and allow reward cancellations to be communicated to Norwegian in real time. The partnership has progressed as we have diversified out of the casino with this partner. This change has increased the value that the partner is seeing from us as the partner is looking at the total value of the player who is sailing with them and not just the spend that the player is bringing to the casino.
In addition, we recently launched the Norwegian Cruise Line game that is live in POP! Slots and MGM Slots Live this game was added to drive additional impression value for Norwegian and reestablish the partnership with our active players. We have also unlocked international sailings with Norwegian Cruise line for the first time as well as pushed Alaska sailings over the summer that drove high reward purchase and redemptions for Norwegian Cruise Line. As we look to grow the partnership Norwegian Cruise Line is focused on increasing impression value, driving new customers to sail with them and reactivated customers who have sailed with them in the past.
Background of Partnership
Now, let’s dive into the partnership and key metrics that not only tell a story but paint a vivid canvas for success. We’ll explore overall consumption, new customer acquisition, and revenue KPIs.
Overall Consumption
Since the exciting inception of our partnership with NCL in January 2023, the collaborative journey has been nothing short of extraordinary. Our myVIP Program has delivered a remarkable 4,127 redemptions from 3,532 unique Players to NCL cruise lines. These redemptions represent an astounding $3,773,079 in retail value that players have been able to consume and enjoy. These redemptions aren’t just transactions; they represent a wave of enthusiastic customers choosing NCL through our myVIP Loyalty Program, creating a significant impact on consumption and solidifying our commitment to delivering exceptional value to both our Players and Partners.
When broken down by average monthly and annual redemptions you can predict how many redemptions we could be expected to drive to NCL over a given time period. Of the players that our program drives to NCL, an impressive 47% of them are brand new customers. This statistic underscores the program’s efficacy in not only just retaining existing patrons but also in magnetizing a substantial portion of previously untapped clientele. Using this new guest percentage,we can also predict the amount of new customers we anticipate to see on a monthly and annual basis.
We predict our program will provide NCL with 895 new customers per year. This figure emphasizes the novelty and the constant expansion of our player base. And you can see, we clearly have an audience of enthusiastic travelers that are eager to engage with the exceptional offerings NCL has in the myVIP Reward Store.
Revenue From Redemptions
Using the redemption data above and spend data provided to us by NCL we can show our average monthly and annual revenue from different categories. This allows us to unearth valuable insights and identify areas of revenue growth. We estimate to have driven over $7,000,000 in revenue life-to-date.
Profit
Utilizing an average cost of goods sold of $298 per redemption, we can calculate the overall profit NCL has gained by partnering with Playstudios at $2.7M. Norwegian’s 2022 Gross Profit was $577 million meaning our estimated annual profit provided to them would make up 0.46% of their annual profit.
Impression Value
Along with the impressive amount of value we provide to NCL through direct player redemptions, the playAWARDS program also drives immense marketing and impression value from the millions of eyeballs that are on the partners brand each and every day. We drive 5,000,000 average monthly impressions to NCL with an associated value of $67,869. Recently, POP! Slots and MGM Slots Live added a Norwegian Cruise Line game, which drives an impressive 4.3M impressions each month.
Key Performance Indicators for Success
Our program is an important marketing channel for NCL. To gauge the pulse of our partnership, we conducted a survey among our esteemed partners, seeking their candid insights into their partnership with Playstudios. We asked NCL to grade us on various metrics using a scale of 1-10 (10 being the highest). The results speak for themselves.
Driving New and Reactivated Customers: 8/10
Our program does an excellent job at attracting new and reactivating dormant customers, earning an impressive 8 out of 10 score. This score underscores our effectiveness in not just retaining but continually expanding NCL’s customer base.
Servicing the NCL Team: 10/10
A perfect score of 10 out of 10 highlights our ability to provide exemplary service the NCL team.
Importance as a Marketing Channel: 7/10
We earned a solid 7 out of 10 when asking how important we are to NCL as a marketing channel. While a commendable score, it also serves as a valuable metric for us to further enhance our impact and importance in NCL’s marketing strategy.
A Partner's Perspective: NPS Scores Reflecting Success
For NCL to participate in the playAWARDS Rewards program has material upside from a traffic, revenue, and profit perspective. We leverage remnant inventory (under-utilized cabins) to deliver hundreds of new customers each year and reactivate still more. The result of all of this is an enthusiastic partnership on both sides!
Conclusion
Interested in becoming a partner?
Welcome to playAWARDS. Attract and engage a valuable, leisure-oriented audience by incorporating your brand into our top-ranked mobile apps.
Or reach out to us connect@playawards.com